Rails seeks a Men's Marketing Manager to oversee and elevate our brand's presence, drive growth, and engage with our target audience. This candidate will play a pivotal role in shaping our brand's trajectory in the contemporary and lifestyle sector.

Qualifications:

• 3-5 years of experience in a men's marketing role within the contemporary or lifestyle space
• Proficiency in digital marketing channels and strategies
• Strong analytical skills to interpret market trends and consumer feedback
• Experience in budget management
• Exceptional communication and collaboration skills
• High attention to detail in curating brand representation
• Familiarity with PR and media relations
• Passion for contemporary men's fashion and lifestyle brands

Responsibilities:

• Develop and execute a comprehensive brand management strategy that focuses on growing consumer awareness within the men's fashion sector
• Utilize your knowledge of digital marketing channels to drive Rails' online presence and engagement
• Analyze market trends, consumer feedback, and industry insights to recommend changes and innovations to marketing strategies
• Monitor Rails' representation across online platforms, in-store, and in print, ensuring a consistent and compelling brand image
• Ensure consistent brand messaging and representation across all marketing efforts